Question 1. Explain PR's role and functions within an organization.
Question 2. Explain the impact of effective communications to internalpublics.
Question 3. Describe the differences between advertising and publicrelat ions. Give specific examples of each. Describe when an organizationwould use each.
Quest ion 4. Recommend strategies to generate positive publicity. Justifyeach.
Question 5. Explain the need for proactive PR planning and reactive crisismanagement.