Problem
Select a business that would like to develop new products and services in order to attain a competitive advantage in the global market. For example, a natural foods company may need to begin offering an online ordering system to remain competitive. If you discover a market exists for a new natural food product that is desired in other countries but not readily available there, this might be a good product to recommend adding, but you should first determine whether it is feasible.
Select a business from one of the industries listed below:
1) agriculture
2) banking
3) hospitality
4) healthcare
5) retail
6) transportation
7) technology
Develop a proposal for your chosen business's global strategic marketing plan in which you do the following:
• Identify two new products and/or services that the company can sell or offer to a global market.
o Discuss three different methods you used to determine that there is both a need as well as an existing global market for these products and/or services.
o Explain one competitive advantage that the company will gain by offering these new products and/or services to a global market.
o Discuss two inherent risks associated with launching the new products and/or services to a global market and how to minimize these risks.