1. (a). Explain instrumental conditioning and how learning occurs, based on what this theory says; write a minimum of 4 sentences about this theory; and (b) List and describe three things that marketers who believe in instrumental conditioning will do in marketing their brands.
2. (a). Explain observational learning (vicarious learning; modeling); write a minimum of 4 sentences about this theory; and (b) List and discuss three things that marketers who believe in observational learning will do in marketing their brands.