Question: a. Explain instrumental conditioning and how learning occurs, based on what this theory says; write a minimum of 4 sentences about this theory; and
b. List and describe three things that marketers who believe in instrumental conditioning will do in marketing their brands.
c. Explain observational learning (vicarious learning; modeling); write a minimum of 4 sentences about this theory; and
d. List and discuss three things that marketers who believe in observational learning will do in marketing their brands.