Assignment Task:
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The world is changing and new trends are evolving such as sharing economy (e.g., UBER) renewable energy and self-driving vehicles (e.g., Tesla), limited parking spaces available to the car drivers in big cities. All of these trends have made a lot of pressure on the traditional auto industry to think of the ways to adapt with these changes. Assume that you are working as a marketing consultant at one of the big traditional auto companies and your company faces such threats and your duty is to recommend some potential market segments other than the traditional ones.
1) Explain in details the recommended market segments.
2) Each potential target segment must have a name that reflects the content of the target segment.
3) Each potential target segment has to be profiled in terms of demographic, geographic, psychographic, and behavioral characteristics.
4) Then each potential target segment should be DIRECTLY FOLLOWED by the targeting evaluation criteria:
- The segment size and potential growth
- The segment attractiveness structure (i.e., competition)
- The company resources, objectives, and values
5) Conclusion and recommendation
6) Before submission, please make sure that you cite everything you have taken using APA style of citation otherwise it is considered plagiarism.
7) Word file, report should be between 1000 and 1500 words in length, Times new roman, font 12, justify alignments, 1.5 lines space.
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