Homework: Web Analytics - Labeling Visitors, Sessions, Pages, and Web Server Log Files vs. Java Scripting
o Define the importance of custom variables, chapter 9 (Advanced Web Metrics with Google Analytics by Brian Clifton) explains the importance of each variable, and how each is restricted to one particular scope level.
o Explain in as much detail as you can regarding the scope of each of these levels; Visitor Level, Session Level and Page Level.
o Compare and contrast web server log files vs. JavaScript tagging
o What would you recommend in terms of the variables you would set for an ecommerce site? Would this recommendation be dependent on the type of business or any other factors?
Format your homework according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.