Discussion Post: Sales and Purchasing Management
Task:
Ensure your answers have a B2B focus You must also support each of your answers with examples from a company/companies of your choice. Ensure you indicate which section you are addressing.
Section I: Introduction to Sales
• The Sales Management Process is in continual evolution. Explain important changes in this process and why they have been necessary.
Section II: Personal Selling & The Sales Management Process
• Explain the role of B2B personal selling in the marketing mix and its contribution to a successful organization.
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.