Explain idea generation and the role it plays in new product


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Part I

Go online and research some tools that would be valuable in collecting both live memory images and images of various forms off media. Put together a shopping list for your manager that includes tools needed to be purchased. Include a price if applicable.

Part II

After reviewing resources and your research, in your own words how would you explain idea generation and the role it plays in the new product development process?

Share one method of idea generation and apply it to a product you personally use. (Do not reuse the examples provided in the video.) Remember that all new products are not truly new, but can be modified based on consumer feedback and/or moving towards a new market segment.

The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.

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