Prepare a two- to three-page summary of your business concept for your Final Paper. The summary should address the following elements:
a. Opportunity/Potential:
o Explain the validity of the opportunity.
o Explain the market trends over the past five years.
o Explain the size of the market.
b. Product/Service:
o Describe the product or service for your new business. What is the range of coverage?
o Summarize the prices and the decision-making process for determining pricing.
c. Target Market:
o Define whether it is a business market or a customer market.
o Explain how your product is designed to meet the needs of your target customer.