Assignment task: Using your chosen company Kering SA. You will determine the company's top advantages in innovation and recommend alternative strategies the company could adopt to outperform its competitors. Research your chosen company's industry, analyze competitor's strategies, and explore opportunities and risks in your internal and external environments to develop a value proposition highlighting the benefits that your recommendation provides.
Instructions:
Write a 3-5-page paper in which you:
1. Explain how your company's industry will evolve over 5-10 years.
- Use your analysis of the innovative and technology trends from your Week 5 assignment. Explain the best way to stay grounded and secure as your industry evolves.
2. Determine your chosen company's top advantages over its competitors.
- Explain how company strategies and breakthroughs in the industry have created this competitive advantage.
3. Determine 2-3 alternative strategies your company could use to exploit its innovation breakthroughs for long-term survival and success. Include the following in your response:
- What organizational characteristics and resources already support innovation?
- Analyze the main advantages and disadvantages of each strategy.
4. Recommend an overall strategy to foster innovation in your chosen company. Include the following in your response:
- Evaluate the importance of innovation for the long-term survival of your chosen company and the industry to which your company belongs.
- Please provide a reference.