MARKET SUCCESS AND ENTRY STRATEGY
You will write your second paper in five parts as a narrative (not outline) in which you build on the analysis you completed in your first paper and use your critical thinking skills to analyze the factors that will affect your success (positively and negatively) and determine your market-entry strategy. Do not include paper 1 in paper 2. Your paper should be seven to twelve pages, but you will not be penalized if your paper is a few pages longer. You will be penalized 11% if shorter than 7 pages. You must use the headings below for your headings and if not penalized 5pts. This paper consists of five Parts
Part 1 Introduction - Must be a heading in the paper
A statement of the purpose is provided; the introduction includes a comprehensive summary of what will be explored and discussed.
Part 2: Market Entry Analysis - must be a heading in paper
Discuss how the following country variables could affect the success of your business in your chosen country: Each country variable listed below must be a heading in the paper.
- market differentiation - Must discuss three issues such as the potential to make money, selling the product etc. Then discuss the advantages and disadvantagesof the 3 issues and the effects they each might have on the success of the business. The advantages and disadvantages discussion must be in same area of discussion of each separate issue. Must provide specific examples to support any assertions and conclusions. Research is the key. General comments will not work.
- resources - Must discuss three issues such as educated or uneducated laborers, professional services, raw materials. Then discuss the advantages and disadvantages of the 3 issues and the effects they each might have on the success of the business. The advantages and disadvantages discussion must be in same area of discussion of each separate issue. Must provide specific examples to support any assertions and conclusions. Research is the key. General comments will not work.
- regulations and procedures - Must discuss three issues such as government red tape, duties, taxes. Then discuss the advantages and disadvantages of the 3 issues and the effects they each might have on the success of the business. The advantages and disadvantages discussion must be in same area of discussion of each separate issue. Must provide specific examples to support any assertions and conclusions. Research is the key. General comments will not work.
- possible risks - Must discuss three issues such as financial, safety, competitive. Then discuss the advantages and disadvantages of the 3 issues and the effects they each might have on the success of the business. The advantages and disadvantages discussion must be in same area of discussion of each separate issue. Must provide specific examples to support any assertions and conclusions. Research is the key. General comments will not work.
Part 3 Market Strategy Analysis, part 1 - must be a heading in paper
List, discuss, and analyze three specific strategies your company could pursue for the following [pick 3 from the list below]: Each strategy must be heading in the paper. Discuss just 3 topics below not all of them.
- direct investment
- joint ventures
- licensing
- franchising
- exporting
- turnkey projects
- management contracts
For each of the three strategies you choose, discuss how each strategy could be an advantage or disadvantage for the success of your business. Use the names of the three strategies you chose as major headings for this part of your paper.
Make sure your critical analytic perspectives are interwoven with references to the country variables discussed in part 1, and that logical conclusions could be deduced from your writing. Is the discussion logically synchronized? This is the most important aspect of this part of your paper.
Part 4 Market Strategy Analysis, part 2 - must be a heading in paper
Identify, select, and analyze the best strategy of the three you chose, and explain why it is the best strategy for your company. You will need to engage in a comparative analysis using the advantages/disadvantages approach to demonstrate why your recommended strategy is the best one for the company.
Be sure you read and understand the grading rubric for paper 2 to ensure that you meet all criteria.
Part 5: Market Entry Implementation Strategy - must be a heading in the paper
Explain how you would implement the strategy you have recommended for the company. What substantive, specific steps should the company take to implement the strategy?