Advertising Assignment
Write a paper answering the questions established in this brief about (Barilla Pasta) brand
A. Define the different target groups/audiences of your brand, and identify its real-life media strategy to reach all of them differentiating between Paid, Owned, and Earned media.
B. Your brand is launching a new product/service (of your choice) in your country/market. Please develop the media plan for 2021 considering the following:
a. Define the target groups/audiences (demographics and psychographics) for the particular product/service chosen.
b. Select the Media Mix (taking into account the media landscape of your country) and briefly explain the rationale behind your selection.
c. Explain how you would distribute your media Budget. Create a pie chart showing allocated percentages per media (based on your Media Mix).
d. Define the seasoning and timing of your strategy (when would you place ads?).
C. Perform secondary research online to identify a negative reputation issue related to your brand, and evaluate how it was affected by it.
Format your assignment according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.