Assignment task:
Company: Viventium Software Inc.
Define the audience, who are they - be specific!
Specify a timetable for your campaign. You should commit for at least 1 year, but you might elect to run the campaign for 18 months or longer, depending on the nature of your business.
Buy-in - Explain how you will build buy-in internally. Without commitment and dedication, your program will not succeed. Describe how you will communicate your plan launch to the rest of the company and how you will enlist supporters to get people at the company on board.
Management - Who at your company is going to work on the campaign? What specific actions they will take (and when)?
Choose someone within your company to act as point person for the campaign. They should be intimately familiar with your brand, as well as dedicated to making the outreach campaign a success.
Set a schedule for how this person may check metrics, so they can adjust as necessary if the program isn't taking hold the way you'd like.
List any references used