Explain how you segment target the market and position the, Marketing Management

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Explain how you segment target the market and position the

Assume you are producing and selling Ethiopian culture clothes. Customers complain the lack of creativity and quality in your product.

a) Explain how you segment, target the market and position the product.

b) Develop the marketing mix strategies ( include product, pricing, place and position strategy)

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Marketing Management: Explain how you segment target the market and position the

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