Problem
Southwest Airlines and Walmart are in two different industries and have two completely different mission statements. Walmart's mission statement is "to save people money so they can live better." Southwest Airlines believes they should, "become the world's most loved, most flown, and most profitable airline." Both companies are the low price leaders in their industries, both take full advantage of competitive advantage, and both use cost advantage model to achieve strategic advantage. Explain how Walmart's and Southwest's cost advantage, Value Chain and Porter's 5 Forces models are similar and how they differ to create a strategic advantage in their respected industries.
The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.