Explain how varying mode of transportation aids retailers


Problem

I. What are the main advantages of each of the transportation means in each city? Which transportation means do you think is the most efficient in terms of cost and time taken for travel and do you think any one mode could eliminate the other? To supplement this reading go to the week 5 resource folder read the article entitled "General Motors and the Demise of Streetcars".

II. Based on your readings and the video below, why do you think it would be advantageous for a grocer to hold a limited amount of inventory? Give three possible reasons.

III. Watson, K. (2006, July 7). Supply chain response management. [Video file].

IV. Research the concept of a multimodal transportation system and then explain how this varying mode of transportation aids retailers in their quest to get goods to market. To supplement this reading go to the week 5 resource folder read the article entitled "Intermodal Transportation Management Center System".

The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: Explain how varying mode of transportation aids retailers
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