Discussion
In this module, you reviewed many of the different factors that influence the price a company must establish. One aspect of the price that can be established is the brand image and the brand equity related to the product (discussed in previous modules). Explain how these two items may influence the price you can establish for a product. Support your answer with additional outside materials.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.