Problem
In 2014, the media was taken by storm with a story about a hotel in North Carolina that combined philanthropy with their business model. The property expanded on the trend of allowing dogs in hotels by fostering rescues from a nearby shelter and allowing guests to adopt them. Guests appreciated the warm interactions with the animals and several dogs were adopted as a result (Manning, 2014).Not only did the property provide a valuable service and enhance the guest experience, but the story was repeated across multiple media outlets, creating publicity for the hotel.
This is an example of a trend: allowing pets in hotels!.
Now research about Green Certified/ Sustainability and answer the questions that follow:
Task
a. Why do you think this trend has emerged? What market is it helping to serve?
b. Find an example of a hotel that has responded to your chosen trend and explain how the trend has informed or changed the hotel's business strategy or practice.
c. Are there any trends that are not listed above that you think should be added? Try to name at least two. Why are these important accommodation trends today?