Problem: Trademark corps financial manger collect the following information for its peer group to compare its performance against that of its peers.
Ratios trademark peer group
dso 33.5 days 27.9 days
total assets turnover 2.3 3.7
inventory turnover 1.8 2.8
quick ratio .6 1.3
Q1. Explain how trademark is doing relative to its peers.
Q2. How do the industry ratios help trademark management?