Questions-
Q1. Explain how to conduct an external strategic-management audit.
Q2. Identify a recent economic, social, political, or technological trend that significantly affects the local Pizza Hut.
Q3. How does the external audit affect other components of the strategic-management process?
Q4. Let's say your boss develops an EFE Matrix that includes 62 factors. How would you suggest reducing the number of factors to 20?
Q5. Define, compare, and contrast the weights versus ratings in an EFE Matrix.
Please provide references.