Problem: Impact of Advertising Research Paper
In a 2 to 3 pages research paper, explain how this form of ad agency compensation works and why it potentially is superior to alternative methods of compensating ad agencies.
In 3 different types of ad agency compensation methods are discussed, and they are receiving commissions from media, being compensated based on a fee system, and earning compensation based on performance outcomes. Ad agency compensation is increasingly turning to performance- or outcome-based compensation.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.