1. Does international business impact national cultures?
2. Explain how the Risk Matrices project management elements affect a project manager's ability to make project and segment trade-offs.
3. Creating value proposition is critical for success. A brand's value to customers is based on how they perceive your company. Identify a brand that does exactly this via their brand's value, vision, personality, attributes, benefits and positioning. Discuss how they do this in each of those areas.