Homework: Use Information to Drive Marketing Decisions
a. Discuss your use of marketing research to be used to gather information on present or potential customers. Which forms of marketing research would be best in gathering consumer information relating to the product/service?
b. Explain several external forces that affect your marketing planning and strategy.
c. Discuss the aspects of your customer relationship management (CRM) program.
d. Explain which consumer characteristics (personal, psychological, cultural, situational, social) matter most in the purchase decision.
e. Explain how the product/service is positioned in the market. Create a positioning statement for the product/service and explain its rationale.
Format your homework according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.