Explain how the marketing plan targets the market segment


Assignment: Business Plan Breakdown 2-The Marketing Plan

This is the second milestone of your business plan-the marketing plan.

Tasks:

Research the market of your chosen project. Based upon your research and what you have learned in the program, generate a 4- to 5-page marketing plan for your chosen project. In your marketing plan, you should address the following points:

• Explain how the marketing plan targets the market segment.
• Provide a positioning statement for your project.
• Define the products and services you will offer.
• Develop and detail a pricing strategy you will use.
• Describe the promotion plan you will implement.
• Identify the target locations with an assessment of their viability.

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: Explain how the marketing plan targets the market segment
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