Problem
I. Explain how the Central Hudson Test was used to strike down Congress's ban on the use of "Crazy Horse" on alcoholic beverages.
II. In the case of R.J. Reynolds Tobacco Company, et al. v. FDA, explain how the Court applied the Central Hudson test.
III. Explain the difference between express and implied deceptive advertising.
IV. Discuss the standards of the Creative Code of the American Associate of Advertising Agencies.
V. Discuss some of the ways the FTC has curbed online marketing efforts.
VI. (i) Describe the FDA's role in combating misleading food advertisements.
(ii) How do its efforts complement the efforts of the industry to regulate itself using the Lanham Act?