Assignment
Length: 800 Words
Part of advertising is also about the appeal and brand promise of a certain image. Knowing what messages match the market is critical in the ad campaign. Check out a magazine that you would not usually buy or read. Find 1 ad in the magazine, and evaluate the following:
• What is the ad's overall promotional message?
• Is there a brand promise? Do you believe the promise?
• Who do you think the ad is targeting?
• Why would a customer buy this product?
• Where would the customer use the product?
• How does the advertisement appeal to the customer's image of him- or herself?
• Would you buy the product or suggest it to your friends and family?
• Explain how the advertising copy appeals to the reader. Where is the call to action to buy?
• Do the visual or graphic images correspond to the copy? Why did it capture your attention?
• Include any other information that helps with the analysis.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.