Explain how roc different from customer lifetime value ltv, Other Subject

Explain how roc different from customer lifetime value ltv

Problem

Consider the concept of "Return on Customer" (ROC).

What kind of advantages and benefits are possible for a company adopting this objective?

How would it help a company balance the short-term and the long-term goals of the company?

Explain how ROC different from customer lifetime value LTV?

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