Explain how roc different from customer lifetime value ltv, Business Management

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Explain how roc different from customer lifetime value ltv

Problem

Considering the concept of "Return on Customer" (ROC)

1) What kind of advantages and benefits are possible for a company adopting this objective?
2) How would it help a company balance the short-term and the long-term goals of the company?
3) Explain how ROC different from customer lifetime value LTV?

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Business Management: Explain how roc different from customer lifetime value ltv

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Business Management: Explain how roc different from customer lifetime value ltv

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