Homework
Case: The Ritz-Carlton
Guideline and Suggestions
1. Read the "General Guideline to Solving Case Studies" before start.
2. Read the case twice: once from top to down; second, by focusing on each statement
3. When you analyze the case, think professionally. You better review the related chapter(s).
4. Provide complete and appropriate response for each question (not less, not much)
5. Using bullet points is the best style
Evaluation:
Homework will be evaluated in terms content with an emphasis on originality, analysis, completeness of the information, organization of your ideas, appropriate, conciseness, and clarity.
Copy-and-paste the questions to an MS Word document in order to answer them.
i. Explain how Ritz Carlton applies the internal marketing concepts? (asking your opinion based on the information given in chapter 10 and other previous chapters)
ii. What market segments do you feel would be the best match for a Ritz Carlton Hotel? (seeking your opinion based on the facts given in the case)
iii. Discuss the importance of the "wow stories" in maintaining top-quality customer service for a luxury hotel like the Ritz-Carlton? (seeking your opinion based on the facts given in the case
Format your homework according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.
Attachment:- Case-The-Ritz-Carlton.rar