Assignment
(Product/service is: GrubHub)
a) Describe and discuss the cultural, social, personal, and psychological factors that influence the purchase of the product/service (Grubhub) . (Ch. 6)
b) Explain the needs that are met for each of the firm's target markets. (Ch. 6)
c) Explain how potential global markets will be evaluated for potential entry. Discuss the most likely mode or modes of global market entry (Ch. 8)
d) Describe the variables (demographic, psychographic, and behavioral) used to segment the firm's target markets. Explain how the firm evaluates the attractiveness of each identified market segment. (Ch. 9)
e) Should the firm pursue full market coverage, multiple segment specialization, single-segment concentration, or individual marketing? (Choose one and omit the others) (Ch. 9)
Textbook: Kotler, P. T., & Keller, K. L. (2016). Marketing management (Custom 15th ed.). Upper Saddle River, NJ: Pearson, Inc. ISBN:9780133856460.
Format your assignment according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.