Explain how physical surroundings influence consumer, Operation Management

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Explain how physical surroundings influence consumer

1. Explain how physical surroundings influence consumer behaviour?

2. What are the three types of group influences? Given examples to illustrate each.

3. Explain the difference between other-oriented, environment-oriented and self-oriented values and their impact on consumption.

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Operation Management: Explain how physical surroundings influence consumer

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Operation Management: Explain how physical surroundings influence consumer

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