1. Explain how personal selling may differ overseas from how it is used in the home market.
2. What is meant by saying that advertising regulations vary around the world?
3. Evaluate the ‘percentage of sales' approach to setting advertising budgets in foreign markets.
4. Explain how the multinational firm may have an advantage over local firms in training the sales force and evaluating its performance
5. Identify and discuss problems associated with allocating the company's promotion budget across several foreign markets.