1. Explain how is a consumer market different than a business to Business market
2. The objective of each company is to craft long-term loyalty relationships:
Please Read the following article:
How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did - Kashmir Hill
Explain how target tried to understand some of consumer 's characteristics and how they used it towards their benefits.
A good Portion of target's success appears to be attributable to its internal market information system and its CRM system.
Do You agree on Target 'sCRM targeting strategy ? Explain why you agree on it and why not?
3. Can target use that CRM strategy to segment their market ? Explain how.
4. Pick a product that you usually buy and explain the type of segmentation being used by the comapny who is marketing that product
2 Reference