In one page, describe how digital marketing is important to your company (a company who uses graphic design tools in their marketing strategy). Explain how incorporating a strategic digital marketing plan may help the business reach its audience and business goals.
Include examples of competitors and their online presence - or lack thereof - and how this plays a role in the way digital marketing may benefit your company. Treat this like a pitch to your executive team as to why they should allocate company resources to a digital marketing plan.