Solved: Explain how firms obtain new products, Marketing Management

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Explain how firms obtain new products

Discussion Post: Principles of Marketing

• Explain how firms obtain new products and why it is an important process for companies and customers.

• Name and explain the five stages in the product life cycle (PLC). What message does the product life cycle hold for marketers?

The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.

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Marketing Management: Explain how firms obtain new products

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