Individual Assignment: Analysis of a Sample Persuasive Message
• Resources: University of Phoenix Material: Appendix A; UOP Writing and APA Style Manual, 6th Edition; UOP Writing Style and Mechanics, sample student paper for UOP and APA formatting and limited APA standards for writing and style
- Compose a 1,050- to 1,400-word paper to accomplish the following:
1) Identify three behaviors inherent in e-tailing (see assigned readings for the week)
2) Note the communications medium in which each behavior occurs.
3) Explain how each medium enables e-commerce.
4) Analyze each identified behavior using the communication process (Appendix A). This analysis should include descriptions of the purpose, sender, receiver, message, environment, technology, noise, and feedback (Appendix A).
5) Develop an original sample persuasive message aimed at a virtual audience to demonstrate how a persuasive message can enable enables e- commerce.