Homework
Your CEO wants someone to prepare a presentation on essential concepts and practices in Strategic Marketing for the executive team. To see if you're the right person for the job, the CEO presents you with some questions about critical marketing concepts and how they apply in the workplace.
Task
i. Briefly answer each of the questions on the Strategic Marketing Concepts Worksheet in your own words using ideas from the course text and two other credible sources. Make sure to cite the sources.
ii. Explain how each concept applies to your organization (or an organization with which you are familiar).
iii. Provide a standard citation for each answer (author, date, pg.).
iv. Apply and reference at least three sources, including the course text.
Format your homework according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.