Go to https://www.reportgallery.com and review Dell's most recent annual report. Also, go to Dell's website (https://www.dell.com) and in the section "about Dell," review the background material about Dell that relates to this chapter
Questions
1. What is Dell's competitive advantage over its competitors?
2. Explain how Dell benefits from selling products directly to customers rather than relying on retail stores for much of its sales.
3. Explain how Dell's reputation can create a competitive advantage.