Inspect each carefully. Find as many relationship building methods as possible.
Examine how the sites are similar and how they are different.
Go to the Facebook page of one of the companies that you are following.
Reflect on how conversion might be defined on this platform.
Find the steps in a path that would lead from your entry point to the defined conversion activity.
Prepare a paper that reports your findings on the company. Add section headers in your paper that correspond to the information needed.
Your paper is to include the subsequent sections: Relationship Building.
Find the relationship building methods on each web site.
Show the differences and similarities between the sites.
Show the reasoning from an Internet marketing perspective for these differences and similarities.
Conversion.
Find the Facebook site that you investigated.
Explain how conversion might be defined on this platform.
Find the steps in a path that would lead from your entry point to the defined conversion activity.