Discussion Post
• How does consumer judgement differ from consumer decision-making?
• What is the anchoring and adjustment process, and how does it affect consumer judgement?
• How do consumers use compensatory and noncompensatory decision-making models?
• Explain how consumers use their goals, decision timing, and framing to decide which criteria are important for a particular choice.
The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.