Discussion Post: Ethics Advertising
Advertising is a key element of IMC, but also, it is the element most likely to create ethical issues. Create 300 to 400 words response answering the following:
a. Describe a recent advertisement you have seen that you considered to be unethical. What were the elements that made it unethical? Was it also illegal? Why? Discuss the difference between an illegal and an unethical advertisement. Also, discuss why a company should avoid running an unethical advertisement even if it is legal.
b. The fast-food industry invests heavily in the promotion of its products aimed at children. Select one of the major fast-food chains and describe how they market to children. Is it ethical to target kids using toys to promote fast food? Why or why not?
Homework: Advertising & Promotion
Length: 7 to 10 pages.
You will finalize your integrated marketing communications plan for your selected brand. Incorporate your instructor's feedback into this final submission.
Complete the following activities:
a. Summarize your integrated marketing communication plan for your selected brand.
b. Prepare a proposal which includes your advertising media plan. Include both traditional and non-traditional forms of advertising, including online. Be sure to include your social media strategy in your proposal.
c. Evaluated how the media selected is matched to the media habits of the target market.
d. Explain how consumer promotions should be integrated into your integrated marketing communications strategy.
e. Many brands use cause marketing to promote interest in their products. Analyze how your brand can utilize cause marketing to promote brand loyalty.
f. Develop a public relations plan for your brand. Discuss the key elements of the public relations strategy and provide justification.
Format your homework according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.