Assignment: Article Review
Article: Comment: Advertising Won't Die, but Defining It Will Continue to be Challenging by Jisu Huh.
Using the CSU Online Library, locate an article that discusses an area of interest to you around the concept of advertising. This article might include current trends in advertising, advertising effectiveness, issues within marketing, and ethical implications of advertising. Note that these are simply ideas; please expand upon the ideas while remaining within the parameters of advertisements' contribution to effective marketing campaigns. Address each of the following in a two-page, double-spaced response:
Briefly summarize the article.
• Explain how advertising enhances the overall concept of integrated marketing communication (IMC) within a company.
• After reading the article, describe one major concept that you will take away from this learning exercise.
Format your assignment according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the assignment, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.