Analyze Google’s strategy in 2010: (emphasis on Cloud Computing)
1. Explain Google’s business model.
2. Examine the financial reports in the case to determine the company’s profitability, liquidity, leverage and activity ratios. Based on these ratios what is your assessment of the company’s performance? Justify your answer.
3. Perform a SWOT analysis of Google.
4. Describe Google’s value chain. What is the source of the company’s competitive advantage?