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Explain front end and back end tools

Discussion:

Please describe in detail the five IMC elements and their role in an IMC program. What are the advantages and disadvantages of each of the tools? Explain front end and back end tools. Explain the concepts of "linkage and synergy as they relate to IMC.

Note: Please draw heavily upon the instructor's lecture materials.

Suggested guidelines are approximately 1,750 words.

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Marketing Research: Explain front end and back end tools

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