Explain freedom of choice in consumption situations


Discuss the below:

"Needing the Unnecessary" deals with the issue of customer choices and the role of marketing

(https://reason.com/archives/2002/08/01/needing-the-unnecessary).

Briefly describe how the article views role of the consumer in terms of freedom of choice in consumption situations. Is this article's view consistent with the traditional marketing idea of consumers being independent agents with full capacity for personal decisions?

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