Discussion Post
a) Compare and contrast how McDonald's, Burger King and Wendy's targets both users (primarily children) and buyers (parents, grandparents, etc.). I would like you to write out your explanation in 300 - 600 words.
b) Explain all 5 steps in the Consumer Decision Making process for the fast-food Industry. Give specific examples for each step.
c) Give an example of a business market transaction for Taco Bell.
The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.