Problem
Case Study: Gidney Fisheries
Product: Lobster
The Gidney family has been processing and selling lobster since the late 1800s in this part of Nova Scotia. Gidney Fisheries Ltd. as it exists today was incorporated in 1981. Gidney Fisheries buys its lobster from local fishermen, grades them to meet its high standards and processes them in its high-tech storage facilities to prepare for worldwide delivery.
In 2010, the company started exporting its main product - fresh and frozen lobster - to foreign markets in Europe. As it grows internationally, it now begins to expand into territory in Asia, including Hong Kong, South Korea, and China. They want to conduct a research on exporting to South Korea.
Answer this question on this case study
1. Explain factors specific to international market data collection that research has to take into account for research design.
2. Explain sources you will use to collect secondary data for this research project to export to South Korea.