Pick a recent purchase you have made. Identify the four Ps of the marketing mix as they relate to your purchase. What does each of the four Ps involve and how did the marketer of that product you purchased direct each of those four elements of the marketing mix to influence your purchase?
Your response should be at least 300 words in length. You are required to use at least your textbook as source material for your response. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.