1. Study the case and list three strengths, weaknesses, opportunities and threats to Conexia entering the U.S. market. Remember that is a SWOT analysis, strengths and weaknesses are internal. Opportunities and threats are external.
2. Explain elaborately the various principles of ethics as they relate to privacy.
3. What sorts of restrictions or guidelines should firms place on the use of social networks or the other Web 2.0 tools discussed in this chapter? Are these tools a threat to security? Can they tarnish a firm's reputation? Can they enhance a firm's reputation? How so? Please make sure you answer all parts of the question in enough detail to make your point.