Explain differences between media planning and media buying, Marketing Management

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Explain differences between media planning and media buying

Problem

i. Explain the differences between media planning and media buying.

ii. What do media buyers do? (What are the responsibilities of a media buyer?)

iii. What media would you recommend to reach the TRACE target market of Multicultural Millennials (ages 18 to 29)?

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Marketing Management: Explain differences between media planning and media buying

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Marketing Management: Explain differences between media planning and media buying

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